Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Two Years After 60 Minutes Launched The Hoodia Industry – Is Authentic Hoodia Really Available?

In November 2004 Leslie Stahl of CBS News 60 Minutes went to South Africa, ate some Hoodia and
proclaimed “no desire to eat or drink the entire day. I’d have to say it did work” and unintentionally
launched a red hot Hoodia supplement industry.In case you have a terrific spam filter – here is the 411 on Hoodia. Hoodia Gordonii is
a succulent plant that grows in South Africa. The SAN Bushmen have chewed on Hoodia for close
to 1,000 years to reduce their appetite while on long hunting trips. Hoodia is now a highly
sought after plant for it ability to suppress appetite. In fact, Hoodia Gordonii is in such
high demand it is considered a protected plant and can only be exported with a special permit
from the government of South Africa (a CITES permit).It has now been almost two years since Hoodia as an appetite suppressant burst onto the diet
scene so let’s recap what has happened in the past 2 years.
A cure for lonely email boxes – Hoodia Spam!

A plant from South Africa that could suppress appetite and had the endorsement of Leslie Stahl – this
was just too much for the spammers to resist. The spammers of the world somehow found time
in their busy schedule of spamming about Viagra and casinos to send a few million spams about
Hoodia supplements. If you had been concerned that you just didn’t get enough emails – you
can thank the Hoodia spammers for solving your problems.
Turns out everyone in world really wants to help the SAN Bushmen

The SAN Bushmen discovered Hoodia and are supposed to get a percentage of any
legitimate Hoodia sales. If you believe all the websites – everyone is a friend of
the Bushmen and paying them handsome royalties. Strange how with all this love and promise
of money the SAN Bushmen have seen almost no royalties at all.
In a breakthrough of science – more Hoodia has been sold than grown.

Amazingly, more Hoodia has been sold in supplement form than has ever been grown and
exported from South Africa. Every company claims to have authentic pure Hoodia from
South Africa, so the only possible answer is a scientific breakthrough that allows you
to have more Hoodia than actually exist in the world. If they just apply this to
food, I guess we could end world hunger.
Hoodia is free* (*as long as you are willing to pay $99 a month for the rest of your life).

New Hoodia sites appear everyday offering a free supply of Hoodia. Of course “free”
is a relative term. It turns out it is only free for 5 days, then you are billed $99 every
month until you cancel. Don’t worry – canceling is easy – you just need to call their
non-existent phone number and speak to a friendly non-existent customer service rep.
Over 200 Hoodia Products have been featured on Oprah, 60 Minutes and The Today Show.

If you believe all the Hoodia web sites that say “As Seen on Oprah, 60 Minutes and
The Today Show” there would be over 200 Hoodia products featured on those shows. It must make
for a long segment when you need to endorse all of those products. Of course, none of those
shows have ever recommended any Hoodia supplement by name, but that is
just a minor point.
Authentic Lab Tested Hoodia is available

Given the terrible state of the Hoodia supplement industry it may be most surprising
to learn that authentic lab tested Hoodia Gordonii from South Africa is available and
effective. Companies such as Alkemists Labs have developed independent lab tests that
can determine if a Hoodia supplement is authentic or not. Unfortunately, the majority of companies
selling Hoodia do not perform Alkemists lab tests.So, was Leslie Stahl crazy? Is the whole Hoodia business a scam? No, not at all you just
need to do your research to make sure the Hoodia you buy is actually lab tested Hoodia
Gordonii from South Africa. Try searching Google for “Alkemists Hoodia Lab Test” and
you will find the few reputable companies that are selling authentic, lab tested, Hoodia from
South Africa.

Special Tie Boxes That Can Help You Launch Your Brands Successfully

Everything about packaging is centered around creativity. Once you get it right the first time, you will achieve all round success in your business. Packaging is one of the factors that distinguishes one particular product from another of the same type. The specially customized tie boxes, with interesting color themes and schemes, have the capacity to attract potential buyers to your product. A lot of companies that are doing well in business today, especially with their sales figures and brand popularity have really invested a lot in their packaging, as well as the product itself. New companies, looking forward to launch their brands in the market, should ensure that the quality of their product’s packaging is worth looking at.

Another wonderful thing about the tie boxes, is the quality of material use for their production. This material, plays a very vital role in its presentation. Leading brands in the market today, have achieved some level of success today, courtesy of the packaging material used, as well as the styling of the box. So for producers that are new to the market, it is very important you take note of this and choose the right packaging for your brand. While there are many individuals out there, claiming to be professionals in the printing business, it is very important for you to make your research carefully, so as to choose the right one for your brands. For the tie boxes, having a nice design is not all that expensive. You can get them customized, with some added features, at a very convenient price. For instance, you can get a beautifully customized box to package your tie as gifts. This can be very amazing, especially when you are sending it as a gift to some one special.

Different men stores, makes use of the customized tie boxes, for branding and also endorsing their attires. You can also use the pop up display tie boxes. These types of boxes, are perfect for showcasing your various collections of ties in a unique way. There are spaces for you to place important accessories like tie clips as well as chains in these boxes, to make them very unique and appealing. You can win the credibility of your customers, when you provide boxes that are specially designed. For businesses that are selling handmade fabric tie packaging boxes, you also have the chance to make your brand stand out with your packaging style. For silk and designers tie, providing beautifully customized tie boxes will nail your target audience.

For wedding, valentines, Christmas and other important celebration, you can use the gift tie boxes to nail your target audience. For those individuals, producers or wholesalers that have large collection of ties and sorting them proves a hassle, using these boxes can be very helpful. You can have different designs of the tie boxes to store them. You can also have a big box, for storing your tie; you can store your casual, official as well as formal tie wears in this size of boxes. Printing companies can customize these boxes for you, into any sizes that you want. They can also use pertinent color tones on each of these boxes, to make them remarkable.