Smart Ways to Product Creation

When one wishes to be involved in any product business, most of the thinking is dedicated to what products are to be made that will create a huge impact on prospective clients. In fact, one of the most difficult moments in any business endeavor is the creation of the product. I have included below some of the things that one can follow to lighten the “burden” of initiating and creating a product.

- Make a research before engaging into the real process of creation. It is best that you hire people to collect and gather data as to what best hits the market before you finalize the creation of the product. Try to research as to what is the current demand of product and learn the trend of sales of that product in the market.

- Determine the needs of your niche. Remember that the buyers of your products are your targeted markets. If you are unable to target what your niche really needs, then the product that you are creating does not have a place in the selling market. Your products should have a specified and targeted market or client.

- Advertise well the product. A newly established product is a difficult product to advertise. Make sure that you exhaust all your means in advertising your good. Engage in all forms of advertisement techniques that are available to ensure that the product gets to have its share of visibility along with the other products that have been in the market.

One thing to keep in mind, is that although a product does not have to be perfect before you launch – or you might never launch – it should be something you are not going to need to make changes to in a short period of time, as that is counterproductive.

Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths -

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.

Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.