I Love You Teddy Bear and the Launch of the Steiff Bear

Was there ever a time in your life when you turned and whispered “I love you teddy bear” to your most cherished companion? The teddy bear that was with you, in your crib, from the day you were born? The one you came home and cried to when you fell off your bike and scraped your knee on the sidewalk? The one that kept you company when you were forced to remain indoors after your contracted chicken pox? If you never told your teddy bear how you felt about him or her, that would be a surprise. After all, teddy bears all over the world are used to hearing “I love you teddy bear,” at one time or another in their long lives.

Children everywhere (and even some adults), have been in love with their teddy bears ever since they were innocently first created as felt pincushions to be given to family and friends as gifts. What began as nothing more than a small elephant Margarete Steiff made in felt from a do-it-yourself pattern she found in a popular German magazine, turned into the most iconic plush toy of all time.

Maragarete was so pleased with the result of her first felt pincushion she decided to make others to give away. When children saw their mothers’ elephant pincushions, they claimed them for themselves, loving their size and softness. Margarete received so many requests for the pincushions, on December 29, 1889, she decided to start selling them. What had begun as merely a dressmaking business, quickly turned into the sale of soft toys (including lions, dogs, camels, monkeys, and donkeys), which eventually made up the majority of sales at Margarete’s company; 5,170 elephants were sold in 1886.

The company moved to larger premises in 1889 and went on to produce its first catalogue in 1892 which showcased its entire range of ‘toy’ animal products. In the same year, the company applied for a patent “for the making of animals and other figures to serve as playthings.” The launch of the first Steiff bear also took place in 1892 which was just one of many animals available for purchase in a set. The little bear was a hugely popular character and soon became the most important in the animal set.

The Steiff bear had begun its journey to what we would eventually see perfected and established as the world’s most popular toy.

And so too began the idea that one could be in love with their plush toys, specifically with the teddy bear. Saying “I love you teddy bear” to your favorite plush toy is no more unusual than saying it to the family dog or cat. Like with them, children and adults form close and passionate attachments to particular soft toys and as is the case, the “I love you teddy bear” sentiment really isn’t unusual at all.

Copyright Shelley Vassall, 2010.

Make Use Of Twitter To Market Your Product Or Services

Jack Dorsey created Twitter in March of 2006 and it was launched in the same year. Twitter is a social networking website that allows you to send text based messages that are limited to 140 characters to your followers. These messages are referred to as tweets and these tweets are only visible to your followers or the people who follow your account specifically to see your posts.Like Facebook, Twitter has now become one of the most famous websites on the planet. As of 2012, the website gained over 500 million total users which makes it one of the fastest growing websites. The growth of the number of users in around 6 years has been amazingly fast and proves how popular it really has become. There are approximately 340 million tweets sent daily and over 1.6 billion search queries are made by users each day.Because of how famous Twitter is, a lot of individuals and companies have come up with the idea of taking advantage of its popularity and use it as a free means of advertising their services or products.There are thousands of Twitter accounts that sell things and offer all sorts of services. For Twitter, the most common product would be clothes and accessories for electronic gadgets. You can tweet pictures of your products and wait for thousands or even millions of people to see your products and wait for them to contact you.If you’re looking at selling different products as a second job, online marketing like Facebook and Twitter Marketing can be the answer to your marketing and advertising needs. You can earn money without thinking about paying for rent or any other marketing fees. It’s like free advertising.Not all companies that sell products on Twitter are Twitter-only based companies. Some are companies that have been around for a while now and are looking for new ways to advertise their products. Almost all companies nowadays sell their products through all sorts of internet-based programs.Twitter may not be the best choice when thinking about online marketing, but it’ll be better than just leaving your stocks at some random space where only a few people can see them.If you prefer having a physical store that people can actually visit to see your stocks, it’s never a bad idea, but don’t forget to consider online marketing like Facebook marketing and Twitter marketing to boost your sales by much, much more.

Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.