Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Special Tie Boxes That Can Help You Launch Your Brands Successfully

Everything about packaging is centered around creativity. Once you get it right the first time, you will achieve all round success in your business. Packaging is one of the factors that distinguishes one particular product from another of the same type. The specially customized tie boxes, with interesting color themes and schemes, have the capacity to attract potential buyers to your product. A lot of companies that are doing well in business today, especially with their sales figures and brand popularity have really invested a lot in their packaging, as well as the product itself. New companies, looking forward to launch their brands in the market, should ensure that the quality of their product’s packaging is worth looking at.

Another wonderful thing about the tie boxes, is the quality of material use for their production. This material, plays a very vital role in its presentation. Leading brands in the market today, have achieved some level of success today, courtesy of the packaging material used, as well as the styling of the box. So for producers that are new to the market, it is very important you take note of this and choose the right packaging for your brand. While there are many individuals out there, claiming to be professionals in the printing business, it is very important for you to make your research carefully, so as to choose the right one for your brands. For the tie boxes, having a nice design is not all that expensive. You can get them customized, with some added features, at a very convenient price. For instance, you can get a beautifully customized box to package your tie as gifts. This can be very amazing, especially when you are sending it as a gift to some one special.

Different men stores, makes use of the customized tie boxes, for branding and also endorsing their attires. You can also use the pop up display tie boxes. These types of boxes, are perfect for showcasing your various collections of ties in a unique way. There are spaces for you to place important accessories like tie clips as well as chains in these boxes, to make them very unique and appealing. You can win the credibility of your customers, when you provide boxes that are specially designed. For businesses that are selling handmade fabric tie packaging boxes, you also have the chance to make your brand stand out with your packaging style. For silk and designers tie, providing beautifully customized tie boxes will nail your target audience.

For wedding, valentines, Christmas and other important celebration, you can use the gift tie boxes to nail your target audience. For those individuals, producers or wholesalers that have large collection of ties and sorting them proves a hassle, using these boxes can be very helpful. You can have different designs of the tie boxes to store them. You can also have a big box, for storing your tie; you can store your casual, official as well as formal tie wears in this size of boxes. Printing companies can customize these boxes for you, into any sizes that you want. They can also use pertinent color tones on each of these boxes, to make them remarkable.

I Love You Teddy Bear and the Launch of the Steiff Bear

Was there ever a time in your life when you turned and whispered “I love you teddy bear” to your most cherished companion? The teddy bear that was with you, in your crib, from the day you were born? The one you came home and cried to when you fell off your bike and scraped your knee on the sidewalk? The one that kept you company when you were forced to remain indoors after your contracted chicken pox? If you never told your teddy bear how you felt about him or her, that would be a surprise. After all, teddy bears all over the world are used to hearing “I love you teddy bear,” at one time or another in their long lives.

Children everywhere (and even some adults), have been in love with their teddy bears ever since they were innocently first created as felt pincushions to be given to family and friends as gifts. What began as nothing more than a small elephant Margarete Steiff made in felt from a do-it-yourself pattern she found in a popular German magazine, turned into the most iconic plush toy of all time.

Maragarete was so pleased with the result of her first felt pincushion she decided to make others to give away. When children saw their mothers’ elephant pincushions, they claimed them for themselves, loving their size and softness. Margarete received so many requests for the pincushions, on December 29, 1889, she decided to start selling them. What had begun as merely a dressmaking business, quickly turned into the sale of soft toys (including lions, dogs, camels, monkeys, and donkeys), which eventually made up the majority of sales at Margarete’s company; 5,170 elephants were sold in 1886.

The company moved to larger premises in 1889 and went on to produce its first catalogue in 1892 which showcased its entire range of ‘toy’ animal products. In the same year, the company applied for a patent “for the making of animals and other figures to serve as playthings.” The launch of the first Steiff bear also took place in 1892 which was just one of many animals available for purchase in a set. The little bear was a hugely popular character and soon became the most important in the animal set.

The Steiff bear had begun its journey to what we would eventually see perfected and established as the world’s most popular toy.

And so too began the idea that one could be in love with their plush toys, specifically with the teddy bear. Saying “I love you teddy bear” to your favorite plush toy is no more unusual than saying it to the family dog or cat. Like with them, children and adults form close and passionate attachments to particular soft toys and as is the case, the “I love you teddy bear” sentiment really isn’t unusual at all.

Copyright Shelley Vassall, 2010.