High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.

Two Years After 60 Minutes Launched The Hoodia Industry – Is Authentic Hoodia Really Available?

In November 2004 Leslie Stahl of CBS News 60 Minutes went to South Africa, ate some Hoodia and
proclaimed “no desire to eat or drink the entire day. I’d have to say it did work” and unintentionally
launched a red hot Hoodia supplement industry.In case you have a terrific spam filter – here is the 411 on Hoodia. Hoodia Gordonii is
a succulent plant that grows in South Africa. The SAN Bushmen have chewed on Hoodia for close
to 1,000 years to reduce their appetite while on long hunting trips. Hoodia is now a highly
sought after plant for it ability to suppress appetite. In fact, Hoodia Gordonii is in such
high demand it is considered a protected plant and can only be exported with a special permit
from the government of South Africa (a CITES permit).It has now been almost two years since Hoodia as an appetite suppressant burst onto the diet
scene so let’s recap what has happened in the past 2 years.
A cure for lonely email boxes – Hoodia Spam!

A plant from South Africa that could suppress appetite and had the endorsement of Leslie Stahl – this
was just too much for the spammers to resist. The spammers of the world somehow found time
in their busy schedule of spamming about Viagra and casinos to send a few million spams about
Hoodia supplements. If you had been concerned that you just didn’t get enough emails – you
can thank the Hoodia spammers for solving your problems.
Turns out everyone in world really wants to help the SAN Bushmen

The SAN Bushmen discovered Hoodia and are supposed to get a percentage of any
legitimate Hoodia sales. If you believe all the websites – everyone is a friend of
the Bushmen and paying them handsome royalties. Strange how with all this love and promise
of money the SAN Bushmen have seen almost no royalties at all.
In a breakthrough of science – more Hoodia has been sold than grown.

Amazingly, more Hoodia has been sold in supplement form than has ever been grown and
exported from South Africa. Every company claims to have authentic pure Hoodia from
South Africa, so the only possible answer is a scientific breakthrough that allows you
to have more Hoodia than actually exist in the world. If they just apply this to
food, I guess we could end world hunger.
Hoodia is free* (*as long as you are willing to pay $99 a month for the rest of your life).

New Hoodia sites appear everyday offering a free supply of Hoodia. Of course “free”
is a relative term. It turns out it is only free for 5 days, then you are billed $99 every
month until you cancel. Don’t worry – canceling is easy – you just need to call their
non-existent phone number and speak to a friendly non-existent customer service rep.
Over 200 Hoodia Products have been featured on Oprah, 60 Minutes and The Today Show.

If you believe all the Hoodia web sites that say “As Seen on Oprah, 60 Minutes and
The Today Show” there would be over 200 Hoodia products featured on those shows. It must make
for a long segment when you need to endorse all of those products. Of course, none of those
shows have ever recommended any Hoodia supplement by name, but that is
just a minor point.
Authentic Lab Tested Hoodia is available

Given the terrible state of the Hoodia supplement industry it may be most surprising
to learn that authentic lab tested Hoodia Gordonii from South Africa is available and
effective. Companies such as Alkemists Labs have developed independent lab tests that
can determine if a Hoodia supplement is authentic or not. Unfortunately, the majority of companies
selling Hoodia do not perform Alkemists lab tests.So, was Leslie Stahl crazy? Is the whole Hoodia business a scam? No, not at all you just
need to do your research to make sure the Hoodia you buy is actually lab tested Hoodia
Gordonii from South Africa. Try searching Google for “Alkemists Hoodia Lab Test” and
you will find the few reputable companies that are selling authentic, lab tested, Hoodia from
South Africa.

Smart Ways to Product Creation

When one wishes to be involved in any product business, most of the thinking is dedicated to what products are to be made that will create a huge impact on prospective clients. In fact, one of the most difficult moments in any business endeavor is the creation of the product. I have included below some of the things that one can follow to lighten the “burden” of initiating and creating a product.

- Make a research before engaging into the real process of creation. It is best that you hire people to collect and gather data as to what best hits the market before you finalize the creation of the product. Try to research as to what is the current demand of product and learn the trend of sales of that product in the market.

- Determine the needs of your niche. Remember that the buyers of your products are your targeted markets. If you are unable to target what your niche really needs, then the product that you are creating does not have a place in the selling market. Your products should have a specified and targeted market or client.

- Advertise well the product. A newly established product is a difficult product to advertise. Make sure that you exhaust all your means in advertising your good. Engage in all forms of advertisement techniques that are available to ensure that the product gets to have its share of visibility along with the other products that have been in the market.

One thing to keep in mind, is that although a product does not have to be perfect before you launch – or you might never launch – it should be something you are not going to need to make changes to in a short period of time, as that is counterproductive.