Launch Your Store and Products Sky High

A successful product launch is very important to help ensure the future success of your online business. This makes product launch day extremely stressful, though exciting too. In order to make it less stressful, it’s helpful to know how to have the best possible opening day for your online store.

Before even creating your products, make sure that you understand who you want your target audience to be. These are the people you will be spending most of your time advertising to and who you want to buy your products. For example, if you want to market baby clothing, then your target audience will be parents, namely women. Build up your website and your advertising with this target audience in mind; try to advertise in sites where potential consumers would be and create articles, blogs, and email that will appeal to your audience. When you have this base to work from, you’ll find that a lot of your stress associated with the first day of your store is alleviated.

The product launch day is actually the culmination of a few weeks of work leading up to the actual day. This time should be spent advertising the opening day of your store through things like blogs, social media sites like Facebook, email, and banner advertisements. Have advertisements that are enticing, but not demanding and leave people wanting more and wondering when it’s coming. If you or someone you can hire can make a product trailer movie, do it and spread it around. Trailers are a good way to get lots of people wondering what’s going and when they can get in on it. If you can manage it, see if you can get a spot on a radio, television and/or the newspaper; the more advertising the better.

Pick your launch day carefully. Early weekend-Friday or Saturday-is the best time because people are feeling more relaxed at home and are more willing to give new sites a try. Monday mornings are statistically not as good because people are too busy rushing off to work to bother going online much. Choosing the right day will go a long way towards making or breaking the success of your opening day.

Product launch day is a nerve wracking and exciting day. Whether you are opening your store with your product or simply introducing a new product, it’s important to do it correctly so that your product will be successful and sell well.

High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.

Affiliate Marketing or Product Owner – What’s The Better Option?

What are the advantages and disadvantages of launching your Internet marketing career as an affiliate versus a product owner?As an affiliate marketer, you do not have to worry about creating a product or bear the costs of setting up the systems necessary for the business. These include shopping carts, list-building, design and copy writing. You just have to focus on the marketing – drive targeted traffic to a site and earn a handsome commission for each sale. The best money in the world? It is mostly true.The downside however is that you do not have control of the product itself. You are at times at the mercy of the product owners. And you face tremendous competition from other affiliates like yourself.You also do not have any say over the sales copy or extra incentives. And if the product owner botches the after sales service, you get equal share of the blame usually. After all, you referred the sale.But the product owner doesn’t have it all that easy either. You are tied to the entire product cycle from start to end. You are solely responsible for the idea, the product, the costs of production and just about everything there is in the product chain.And you need to successfully recruit an army of affiliates to promote your product for you. That usually entails creating the toolkits your affiliates will need to promote your product well.The upside is as a product owner, you retain the ability to tweak your sales process and improve conversions. This naturally leads to more money for you.All these begs the question, “Is one better than the other?” The answer can be found with keen observation. Do you see any established and successful marketers who are purely affiliate marketers? More often than not, they employ a combination of both strategies in their business.The trick really is to be a product owner. Then build both a strong affiliate team and customer base. You can always offer them affiliate products in the backend or as a cross sell. It works like a charm each time.