Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.

Launch Your Store and Products Sky High

A successful product launch is very important to help ensure the future success of your online business. This makes product launch day extremely stressful, though exciting too. In order to make it less stressful, it’s helpful to know how to have the best possible opening day for your online store.

Before even creating your products, make sure that you understand who you want your target audience to be. These are the people you will be spending most of your time advertising to and who you want to buy your products. For example, if you want to market baby clothing, then your target audience will be parents, namely women. Build up your website and your advertising with this target audience in mind; try to advertise in sites where potential consumers would be and create articles, blogs, and email that will appeal to your audience. When you have this base to work from, you’ll find that a lot of your stress associated with the first day of your store is alleviated.

The product launch day is actually the culmination of a few weeks of work leading up to the actual day. This time should be spent advertising the opening day of your store through things like blogs, social media sites like Facebook, email, and banner advertisements. Have advertisements that are enticing, but not demanding and leave people wanting more and wondering when it’s coming. If you or someone you can hire can make a product trailer movie, do it and spread it around. Trailers are a good way to get lots of people wondering what’s going and when they can get in on it. If you can manage it, see if you can get a spot on a radio, television and/or the newspaper; the more advertising the better.

Pick your launch day carefully. Early weekend-Friday or Saturday-is the best time because people are feeling more relaxed at home and are more willing to give new sites a try. Monday mornings are statistically not as good because people are too busy rushing off to work to bother going online much. Choosing the right day will go a long way towards making or breaking the success of your opening day.

Product launch day is a nerve wracking and exciting day. Whether you are opening your store with your product or simply introducing a new product, it’s important to do it correctly so that your product will be successful and sell well.

Your Product Creation Research Guide

Creating a product can be a challenging task without knowing what people already want to buy. But, it doesn’t have to be that way for you. You see, you’re about to discover what the pros who crank out best sellers over and over again know is the key to successful product creation.Research- the key to product creationWhen planning to create a product it is important to get as much data about the people who are in the market to buy it. Here are some sources for getting that valuable data:-· Internet: For market research the internet has proven to be an invaluable tool for pinpointing exactly what the problems your market need solving and what their desires are demanding you include in your product before they buy it from you. Gather as much info as you can from sources like ask.com, keyword research, niche forums, Google trends and even blogs to see what people are liking and disliking about current products and what they want and need. Just by putting these tips to work for you, you’re well on your way to a best selling product! Read on…· Print Media: Magazines, newspaper and journals enable businesses to gain information on the latest reviews of various products. Especially if you are looking to create a product that is in the IT field such as a new mobile phone solution. Then it is necessary to go through the various product reviews. Moreover these reviews can provide information on the latest reviews of the products including the current top providers of them.· Conferencing/meetings: Through meeting other professionals in the same industry as your market, new ideas can be gained regarding the production of the item. In fact,having a brain storming session with other professionals in the same industry will be a great source for new ideas sure to win.These are the main research areas that you can gain access to information while researching the market for product creation data. With access to these sources you can research all the info you need to provide features and benefits in your new product to whip up a buying frenzy for it before you even launch it!Of course, this info is the foundation, but what you really need is a step by step plan of action from the product creation pros to give you the keys to successfully creating best selling products as quickly and easily as possible.