Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Your Product Creation Research Guide

Creating a product can be a challenging task without knowing what people already want to buy. But, it doesn’t have to be that way for you. You see, you’re about to discover what the pros who crank out best sellers over and over again know is the key to successful product creation.Research- the key to product creationWhen planning to create a product it is important to get as much data about the people who are in the market to buy it. Here are some sources for getting that valuable data:-· Internet: For market research the internet has proven to be an invaluable tool for pinpointing exactly what the problems your market need solving and what their desires are demanding you include in your product before they buy it from you. Gather as much info as you can from sources like ask.com, keyword research, niche forums, Google trends and even blogs to see what people are liking and disliking about current products and what they want and need. Just by putting these tips to work for you, you’re well on your way to a best selling product! Read on…· Print Media: Magazines, newspaper and journals enable businesses to gain information on the latest reviews of various products. Especially if you are looking to create a product that is in the IT field such as a new mobile phone solution. Then it is necessary to go through the various product reviews. Moreover these reviews can provide information on the latest reviews of the products including the current top providers of them.· Conferencing/meetings: Through meeting other professionals in the same industry as your market, new ideas can be gained regarding the production of the item. In fact,having a brain storming session with other professionals in the same industry will be a great source for new ideas sure to win.These are the main research areas that you can gain access to information while researching the market for product creation data. With access to these sources you can research all the info you need to provide features and benefits in your new product to whip up a buying frenzy for it before you even launch it!Of course, this info is the foundation, but what you really need is a step by step plan of action from the product creation pros to give you the keys to successfully creating best selling products as quickly and easily as possible.

New Product Launch Bonuses – Don’t Forget to Grab Yourself a Good One!

On the internet we are constantly seeing new product launches happening and I am sure you are aware that many of the affiliates who are offering the new product, also include bonuses to entice you to buy from them. But of course you don’t just buy the product itself, but keep your eyes open for the best bonus you can get your hands on, don’t you?

So, let me ask you: Have you ever found yourself in a situation where you were ready to buy a freshly launched Internet Marketing product, but then found yourself completely overwhelmed by the amount of bonuses scattered around all over the internet?

Most of those bonuses are of course products that don’t cost the affiliate a lot or nothing at all, like free PLR content they picked up some time ago and which has been lying forgotten in a draw until now. Occasionally though, you’ll find a little gem amongst all those bonuses on offer.

The person offering this bonus has actually put some thought into what people buying the original product would like to have with it, something that is helpful for the customer, who is parting with their hard earned cash or they will need to buy either immediately or at a later point in order to maximize the value of their new product.

Often those valuable bonuses are being bought from the sellers affiliate commission and some people sacrifice a good chunk of it in the hope to increase their profits for promoting this launch. And why not? It sounds like a win-win situation to me.

So let’s see how we can make sure that we are going to spot the gems amongst all the offered bonuses, so that you’ll get the most of any up-coming launches.

1 – Consider the product you are buying!

You first of all need to understand the nature of the product that you’re buying. Is it a product that helps you to get more done, have more time to yourself and increase your profits at the same time by ‘cloning’ yourself (like Dolly the sheep) and using other people to help you with all the tasks that need to be dealt with on a day to day basis? Or is it a ‘business in a box’ you are buying, or an ebook, or a course where you have to commit to be present at webinars, etc.? I am sure you get the idea!

2 – Will you need to buy anything else?

After you’ve bought the product, are you going to have to buy anything else in order to start making money? In our case, you’re are likely to need something to spend your extra leisure time on or something that’ll help you to communicate with your helpers and be more effective. If you already have every toy you could wish for – although somehow I doubt that, because, honestly, how can you EVER have ENOUGH toys! – and you have all communication covered, than you always have the option of considering what you’d like to have but wouldn’t necessary buy, or what information products could help you on your road to success.

3 – Where can I find my ideal bonus?

So you’ve made your decision and know what your ideal bonus package should look like. Now it’s time to start searching for it. It’s important that you search for it in quotes and add on the word ‘bonus’. For example:

“Productname” bonus

The result you are getting will give you a list of all the different bonus packages that are on offer. You can now either check out every single one yourself or, alternatively, try searching slightly differently. In our example you could search like this: “Productname” bonus “LiveScribe Pen”

Now you’ll get an overview of all the different bonus packages that are offering a LiveScribe Pen.

I would advise strongly that you don’t just buy the launch product through the first affiliate link you find. Think about it. The right bonus package can save you a lot of money, since you don’t have to buy the bonus yourself – this is especially the case when the bonus offers you an item that you’ll need at some point anyway, either in order to continue with- or be successful in the first place with your new product.

So do keep your eyes open for the optimal bonus for you and follow the suggestions in this article to make sure that you get hold of the best launch bonuses available.