Five Website Design Errors to Avoid Before a Website Launch

It will take me 0.05 seconds to form an opinion about your site. And 94 out of 100 such decisions are design-based, as revealed in a Northumbria and Sheffield University research. Unquestionably, snap decisions define a good deal of online user behavior.

A website design is never complete. You have to debug and recheck regularly to keep it on target. However, some design mistakes can cause much harm to credibility and business, if not rectified before you launch your website.

User Experience (UX) Design Mistakes

As per KoMarketing usability report, 86% visitors want easy access to information about the products and services on a website. If need to know isn’t met with proper usability, your site’s reputation will suffer.

You must control the amount of information on each web page. They need to be in concise pockets, linked to other content/pages in a context.

Check for link repetition. Remove any broken ones. If there is a search bar, make sure that it produces adequate results. Make your home button readily seen. 36% of visitors try clicking on the website logo to get back.

If your site features microsites or subsites, ensure that the user has a way to get back to you. Don’t leave visitors stranded on an orphan page.

Lack of Clarity

If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?

The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.

Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;

Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup

Over-Simplicity in Design

If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.

Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can lead to boring colors, basic text, handicapped usability, and a generic website.

There’s a fine line between the two outcomes.

The ultimate design goal is clarity. While simplification helps this objective, overdoing it may stifle creativity and reduce the visitor’s inspiration to stay.

Weak/Absent Responsive Design

Of the total time a person spends online, mobile users account for 71% in the USA & China, 61% in the UK, and 91% in Indonesia. 52% of them refuse to engage with companies whose websites exhibit poor optimization for small screens.

Responsive web page design allows flexible viewing, hassle-free, and quick usage.

It offers you easier analytic reports, lower bounce rates, enhanced conversion rates, and some cost-cutting. Also, 80% of mobile phone searches about local businesses convert.

While mobile-friendliness isn’t an official Google ranking factor for websites yet, it has become a crucial element when the search engines consider web pages’ efficiency.

Non-Scannable Text Organisation

HubSpot research reveals that 43% of visitors skim through the content. If it fails to seize their attention, they bounce.

Also, easily scannable content boosts readability by 47%. Needless to say, the visitor must be able to skim through your content, be it for a blog post or a web page.

Avoid long, cluttered paragraphs. Use bullets. Use the white space to your advantage. Use Bold and Italics with moderation.

You need winning section headers. Use subheadings. Aim for a bite-sized chunk of content. Using images and videos in context help by breaking your text. They help a user grab the point quickly.

Don’t Delay the Launch Chasing After the Perfect Website Design

Your site must appropriately emphasize its objective, be user-centric and detailed. If you find your web pages lacking in more than half of the factors I mentioned earlier, halt the launch and think about alterations.

However, there is no point chasing the most flawless look & feel. With times, audience accumulation, and overall purpose, new issues in web designing will always crop up.

Keep an eye on the trends while you try not to make common website mistakes, and you’ll witness decent results in no time.

New Product Launch Bonuses – Don’t Forget to Grab Yourself a Good One!

On the internet we are constantly seeing new product launches happening and I am sure you are aware that many of the affiliates who are offering the new product, also include bonuses to entice you to buy from them. But of course you don’t just buy the product itself, but keep your eyes open for the best bonus you can get your hands on, don’t you?

So, let me ask you: Have you ever found yourself in a situation where you were ready to buy a freshly launched Internet Marketing product, but then found yourself completely overwhelmed by the amount of bonuses scattered around all over the internet?

Most of those bonuses are of course products that don’t cost the affiliate a lot or nothing at all, like free PLR content they picked up some time ago and which has been lying forgotten in a draw until now. Occasionally though, you’ll find a little gem amongst all those bonuses on offer.

The person offering this bonus has actually put some thought into what people buying the original product would like to have with it, something that is helpful for the customer, who is parting with their hard earned cash or they will need to buy either immediately or at a later point in order to maximize the value of their new product.

Often those valuable bonuses are being bought from the sellers affiliate commission and some people sacrifice a good chunk of it in the hope to increase their profits for promoting this launch. And why not? It sounds like a win-win situation to me.

So let’s see how we can make sure that we are going to spot the gems amongst all the offered bonuses, so that you’ll get the most of any up-coming launches.

1 – Consider the product you are buying!

You first of all need to understand the nature of the product that you’re buying. Is it a product that helps you to get more done, have more time to yourself and increase your profits at the same time by ‘cloning’ yourself (like Dolly the sheep) and using other people to help you with all the tasks that need to be dealt with on a day to day basis? Or is it a ‘business in a box’ you are buying, or an ebook, or a course where you have to commit to be present at webinars, etc.? I am sure you get the idea!

2 – Will you need to buy anything else?

After you’ve bought the product, are you going to have to buy anything else in order to start making money? In our case, you’re are likely to need something to spend your extra leisure time on or something that’ll help you to communicate with your helpers and be more effective. If you already have every toy you could wish for – although somehow I doubt that, because, honestly, how can you EVER have ENOUGH toys! – and you have all communication covered, than you always have the option of considering what you’d like to have but wouldn’t necessary buy, or what information products could help you on your road to success.

3 – Where can I find my ideal bonus?

So you’ve made your decision and know what your ideal bonus package should look like. Now it’s time to start searching for it. It’s important that you search for it in quotes and add on the word ‘bonus’. For example:

“Productname” bonus

The result you are getting will give you a list of all the different bonus packages that are on offer. You can now either check out every single one yourself or, alternatively, try searching slightly differently. In our example you could search like this: “Productname” bonus “LiveScribe Pen”

Now you’ll get an overview of all the different bonus packages that are offering a LiveScribe Pen.

I would advise strongly that you don’t just buy the launch product through the first affiliate link you find. Think about it. The right bonus package can save you a lot of money, since you don’t have to buy the bonus yourself – this is especially the case when the bonus offers you an item that you’ll need at some point anyway, either in order to continue with- or be successful in the first place with your new product.

So do keep your eyes open for the optimal bonus for you and follow the suggestions in this article to make sure that you get hold of the best launch bonuses available.

High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.