What is Offshore Development Centre?

The Offshore Development Centre model
An Offshore Development Centre (ODC) can serve as the nerve centre of a company’s product development. By providing seamless collaboration across all departments, ODCs can accelerate innovation, and bring new solutions to life. The Scalers offer access to a pool of highly talented engineers, data scientists, and business analysts to join a company’s dedicated team of developers.

Having a captive ODC can also provide cost savings for organisations. By building a team in a location like Bangalore, where the cost of living and salaries are lower than in Western countries, companies can access a pool of highly skilled professionals while reducing operational costs. Additionally, companies can easily manage their offshore team and maintain control over the development process while benefiting from the expertise and talent of local engineers and specialists.

Benefits of building an ODC in Bangalore
Bangalore is known as Asia’s Silicon Valley and home to numerous prominent tech firms, including Google, Amazon, and Microsoft. Building an ODC in Bangalore means being in the company of other global tech giants, and The Scalers offer high-spec workspace, onboarding processes, and a pool of talented engineers to ensure rapid scalability, total alignment with HQ, and reduced time to market.

Bangalore has a thriving startup culture, making it an ideal location for companies looking to innovate and grow. The city has a diverse talent pool, with engineers and other professionals from all over India and beyond. Alongside the tech giants that call Bangalore home, there is a vibrant ecosystem of startups, incubators, and accelerators that can help organisations thrive. With a high-quality workspace and a supportive local team, companies can focus on their core business while taking advantage of all the benefits of an offshore development center.

The Scalers’ approach to offshore development
The Scalers have a proven approach to offshore development that enables rapid team assembly and growth while maintaining control over the development process. They handle all the heavy lifting, from recruitment and onboarding to local setup, administration, and HR. With data-driven reports, organisations can scale without limits, meet delivery demands, and have a trusted long-term partner. The Scalers build enterprise-grade teams of over 100 engineers, 70% faster than at home.

The Scalers’ recruitment process is designed to find engineers who are not only highly skilled but also align with a company’s culture and values. They work closely with organisations to understand their requirements and then source, vet, and onboard engineers who are dedicated to the team and committed to delivering results. This creates a team that feels like an extension of the in-house staff, with the added benefit of working in a cost-effective offshore location.

Going to new heights with an offshore R&D centre
With the right offshore partner, your ODC can turn into a full-fledged offshore R&D centre, which can be a valuable asset if you’re looking to stay ahead of the curve and develop innovative solutions. And by having a team of elite engineers, data scientists, and other experts working together on new concepts, organisations can bring new products and services to market faster and more efficiently.

At The Scalers we help our partner recruit elite engineers, top-tier data scientists, business researchers, business analysts, and technical specialists that can work together on new concepts. And we achieve this through a proven recruitment process that ensure our partner’s developers have the required skills and cultural fit for their organisations.

Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.