Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths -

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.

Your Product Creation Research Guide

Creating a product can be a challenging task without knowing what people already want to buy. But, it doesn’t have to be that way for you. You see, you’re about to discover what the pros who crank out best sellers over and over again know is the key to successful product creation.Research- the key to product creationWhen planning to create a product it is important to get as much data about the people who are in the market to buy it. Here are some sources for getting that valuable data:-· Internet: For market research the internet has proven to be an invaluable tool for pinpointing exactly what the problems your market need solving and what their desires are demanding you include in your product before they buy it from you. Gather as much info as you can from sources like ask.com, keyword research, niche forums, Google trends and even blogs to see what people are liking and disliking about current products and what they want and need. Just by putting these tips to work for you, you’re well on your way to a best selling product! Read on…· Print Media: Magazines, newspaper and journals enable businesses to gain information on the latest reviews of various products. Especially if you are looking to create a product that is in the IT field such as a new mobile phone solution. Then it is necessary to go through the various product reviews. Moreover these reviews can provide information on the latest reviews of the products including the current top providers of them.· Conferencing/meetings: Through meeting other professionals in the same industry as your market, new ideas can be gained regarding the production of the item. In fact,having a brain storming session with other professionals in the same industry will be a great source for new ideas sure to win.These are the main research areas that you can gain access to information while researching the market for product creation data. With access to these sources you can research all the info you need to provide features and benefits in your new product to whip up a buying frenzy for it before you even launch it!Of course, this info is the foundation, but what you really need is a step by step plan of action from the product creation pros to give you the keys to successfully creating best selling products as quickly and easily as possible.

Two Years After 60 Minutes Launched The Hoodia Industry – Is Authentic Hoodia Really Available?

In November 2004 Leslie Stahl of CBS News 60 Minutes went to South Africa, ate some Hoodia and
proclaimed “no desire to eat or drink the entire day. I’d have to say it did work” and unintentionally
launched a red hot Hoodia supplement industry.In case you have a terrific spam filter – here is the 411 on Hoodia. Hoodia Gordonii is
a succulent plant that grows in South Africa. The SAN Bushmen have chewed on Hoodia for close
to 1,000 years to reduce their appetite while on long hunting trips. Hoodia is now a highly
sought after plant for it ability to suppress appetite. In fact, Hoodia Gordonii is in such
high demand it is considered a protected plant and can only be exported with a special permit
from the government of South Africa (a CITES permit).It has now been almost two years since Hoodia as an appetite suppressant burst onto the diet
scene so let’s recap what has happened in the past 2 years.
A cure for lonely email boxes – Hoodia Spam!

A plant from South Africa that could suppress appetite and had the endorsement of Leslie Stahl – this
was just too much for the spammers to resist. The spammers of the world somehow found time
in their busy schedule of spamming about Viagra and casinos to send a few million spams about
Hoodia supplements. If you had been concerned that you just didn’t get enough emails – you
can thank the Hoodia spammers for solving your problems.
Turns out everyone in world really wants to help the SAN Bushmen

The SAN Bushmen discovered Hoodia and are supposed to get a percentage of any
legitimate Hoodia sales. If you believe all the websites – everyone is a friend of
the Bushmen and paying them handsome royalties. Strange how with all this love and promise
of money the SAN Bushmen have seen almost no royalties at all.
In a breakthrough of science – more Hoodia has been sold than grown.

Amazingly, more Hoodia has been sold in supplement form than has ever been grown and
exported from South Africa. Every company claims to have authentic pure Hoodia from
South Africa, so the only possible answer is a scientific breakthrough that allows you
to have more Hoodia than actually exist in the world. If they just apply this to
food, I guess we could end world hunger.
Hoodia is free* (*as long as you are willing to pay $99 a month for the rest of your life).

New Hoodia sites appear everyday offering a free supply of Hoodia. Of course “free”
is a relative term. It turns out it is only free for 5 days, then you are billed $99 every
month until you cancel. Don’t worry – canceling is easy – you just need to call their
non-existent phone number and speak to a friendly non-existent customer service rep.
Over 200 Hoodia Products have been featured on Oprah, 60 Minutes and The Today Show.

If you believe all the Hoodia web sites that say “As Seen on Oprah, 60 Minutes and
The Today Show” there would be over 200 Hoodia products featured on those shows. It must make
for a long segment when you need to endorse all of those products. Of course, none of those
shows have ever recommended any Hoodia supplement by name, but that is
just a minor point.
Authentic Lab Tested Hoodia is available

Given the terrible state of the Hoodia supplement industry it may be most surprising
to learn that authentic lab tested Hoodia Gordonii from South Africa is available and
effective. Companies such as Alkemists Labs have developed independent lab tests that
can determine if a Hoodia supplement is authentic or not. Unfortunately, the majority of companies
selling Hoodia do not perform Alkemists lab tests.So, was Leslie Stahl crazy? Is the whole Hoodia business a scam? No, not at all you just
need to do your research to make sure the Hoodia you buy is actually lab tested Hoodia
Gordonii from South Africa. Try searching Google for “Alkemists Hoodia Lab Test” and
you will find the few reputable companies that are selling authentic, lab tested, Hoodia from
South Africa.