High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.

Five Website Design Errors to Avoid Before a Website Launch

It will take me 0.05 seconds to form an opinion about your site. And 94 out of 100 such decisions are design-based, as revealed in a Northumbria and Sheffield University research. Unquestionably, snap decisions define a good deal of online user behavior.

A website design is never complete. You have to debug and recheck regularly to keep it on target. However, some design mistakes can cause much harm to credibility and business, if not rectified before you launch your website.

User Experience (UX) Design Mistakes

As per KoMarketing usability report, 86% visitors want easy access to information about the products and services on a website. If need to know isn’t met with proper usability, your site’s reputation will suffer.

You must control the amount of information on each web page. They need to be in concise pockets, linked to other content/pages in a context.

Check for link repetition. Remove any broken ones. If there is a search bar, make sure that it produces adequate results. Make your home button readily seen. 36% of visitors try clicking on the website logo to get back.

If your site features microsites or subsites, ensure that the user has a way to get back to you. Don’t leave visitors stranded on an orphan page.

Lack of Clarity

If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?

The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.

Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;

Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup

Over-Simplicity in Design

If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.

Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can lead to boring colors, basic text, handicapped usability, and a generic website.

There’s a fine line between the two outcomes.

The ultimate design goal is clarity. While simplification helps this objective, overdoing it may stifle creativity and reduce the visitor’s inspiration to stay.

Weak/Absent Responsive Design

Of the total time a person spends online, mobile users account for 71% in the USA & China, 61% in the UK, and 91% in Indonesia. 52% of them refuse to engage with companies whose websites exhibit poor optimization for small screens.

Responsive web page design allows flexible viewing, hassle-free, and quick usage.

It offers you easier analytic reports, lower bounce rates, enhanced conversion rates, and some cost-cutting. Also, 80% of mobile phone searches about local businesses convert.

While mobile-friendliness isn’t an official Google ranking factor for websites yet, it has become a crucial element when the search engines consider web pages’ efficiency.

Non-Scannable Text Organisation

HubSpot research reveals that 43% of visitors skim through the content. If it fails to seize their attention, they bounce.

Also, easily scannable content boosts readability by 47%. Needless to say, the visitor must be able to skim through your content, be it for a blog post or a web page.

Avoid long, cluttered paragraphs. Use bullets. Use the white space to your advantage. Use Bold and Italics with moderation.

You need winning section headers. Use subheadings. Aim for a bite-sized chunk of content. Using images and videos in context help by breaking your text. They help a user grab the point quickly.

Don’t Delay the Launch Chasing After the Perfect Website Design

Your site must appropriately emphasize its objective, be user-centric and detailed. If you find your web pages lacking in more than half of the factors I mentioned earlier, halt the launch and think about alterations.

However, there is no point chasing the most flawless look & feel. With times, audience accumulation, and overall purpose, new issues in web designing will always crop up.

Keep an eye on the trends while you try not to make common website mistakes, and you’ll witness decent results in no time.

Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.