Five Website Design Errors to Avoid Before a Website Launch

It will take me 0.05 seconds to form an opinion about your site. And 94 out of 100 such decisions are design-based, as revealed in a Northumbria and Sheffield University research. Unquestionably, snap decisions define a good deal of online user behavior.

A website design is never complete. You have to debug and recheck regularly to keep it on target. However, some design mistakes can cause much harm to credibility and business, if not rectified before you launch your website.

User Experience (UX) Design Mistakes

As per KoMarketing usability report, 86% visitors want easy access to information about the products and services on a website. If need to know isn’t met with proper usability, your site’s reputation will suffer.

You must control the amount of information on each web page. They need to be in concise pockets, linked to other content/pages in a context.

Check for link repetition. Remove any broken ones. If there is a search bar, make sure that it produces adequate results. Make your home button readily seen. 36% of visitors try clicking on the website logo to get back.

If your site features microsites or subsites, ensure that the user has a way to get back to you. Don’t leave visitors stranded on an orphan page.

Lack of Clarity

If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?

The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.

Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;

Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup

Over-Simplicity in Design

If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.

Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can lead to boring colors, basic text, handicapped usability, and a generic website.

There’s a fine line between the two outcomes.

The ultimate design goal is clarity. While simplification helps this objective, overdoing it may stifle creativity and reduce the visitor’s inspiration to stay.

Weak/Absent Responsive Design

Of the total time a person spends online, mobile users account for 71% in the USA & China, 61% in the UK, and 91% in Indonesia. 52% of them refuse to engage with companies whose websites exhibit poor optimization for small screens.

Responsive web page design allows flexible viewing, hassle-free, and quick usage.

It offers you easier analytic reports, lower bounce rates, enhanced conversion rates, and some cost-cutting. Also, 80% of mobile phone searches about local businesses convert.

While mobile-friendliness isn’t an official Google ranking factor for websites yet, it has become a crucial element when the search engines consider web pages’ efficiency.

Non-Scannable Text Organisation

HubSpot research reveals that 43% of visitors skim through the content. If it fails to seize their attention, they bounce.

Also, easily scannable content boosts readability by 47%. Needless to say, the visitor must be able to skim through your content, be it for a blog post or a web page.

Avoid long, cluttered paragraphs. Use bullets. Use the white space to your advantage. Use Bold and Italics with moderation.

You need winning section headers. Use subheadings. Aim for a bite-sized chunk of content. Using images and videos in context help by breaking your text. They help a user grab the point quickly.

Don’t Delay the Launch Chasing After the Perfect Website Design

Your site must appropriately emphasize its objective, be user-centric and detailed. If you find your web pages lacking in more than half of the factors I mentioned earlier, halt the launch and think about alterations.

However, there is no point chasing the most flawless look & feel. With times, audience accumulation, and overall purpose, new issues in web designing will always crop up.

Keep an eye on the trends while you try not to make common website mistakes, and you’ll witness decent results in no time.

Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths -

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.