Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.