What is Offshore Development Centre?

The Offshore Development Centre model
An Offshore Development Centre (ODC) can serve as the nerve centre of a company’s product development. By providing seamless collaboration across all departments, ODCs can accelerate innovation, and bring new solutions to life. The Scalers offer access to a pool of highly talented engineers, data scientists, and business analysts to join a company’s dedicated team of developers.

Having a captive ODC can also provide cost savings for organisations. By building a team in a location like Bangalore, where the cost of living and salaries are lower than in Western countries, companies can access a pool of highly skilled professionals while reducing operational costs. Additionally, companies can easily manage their offshore team and maintain control over the development process while benefiting from the expertise and talent of local engineers and specialists.

Benefits of building an ODC in Bangalore
Bangalore is known as Asia’s Silicon Valley and home to numerous prominent tech firms, including Google, Amazon, and Microsoft. Building an ODC in Bangalore means being in the company of other global tech giants, and The Scalers offer high-spec workspace, onboarding processes, and a pool of talented engineers to ensure rapid scalability, total alignment with HQ, and reduced time to market.

Bangalore has a thriving startup culture, making it an ideal location for companies looking to innovate and grow. The city has a diverse talent pool, with engineers and other professionals from all over India and beyond. Alongside the tech giants that call Bangalore home, there is a vibrant ecosystem of startups, incubators, and accelerators that can help organisations thrive. With a high-quality workspace and a supportive local team, companies can focus on their core business while taking advantage of all the benefits of an offshore development center.

The Scalers’ approach to offshore development
The Scalers have a proven approach to offshore development that enables rapid team assembly and growth while maintaining control over the development process. They handle all the heavy lifting, from recruitment and onboarding to local setup, administration, and HR. With data-driven reports, organisations can scale without limits, meet delivery demands, and have a trusted long-term partner. The Scalers build enterprise-grade teams of over 100 engineers, 70% faster than at home.

The Scalers’ recruitment process is designed to find engineers who are not only highly skilled but also align with a company’s culture and values. They work closely with organisations to understand their requirements and then source, vet, and onboard engineers who are dedicated to the team and committed to delivering results. This creates a team that feels like an extension of the in-house staff, with the added benefit of working in a cost-effective offshore location.

Going to new heights with an offshore R&D centre
With the right offshore partner, your ODC can turn into a full-fledged offshore R&D centre, which can be a valuable asset if you’re looking to stay ahead of the curve and develop innovative solutions. And by having a team of elite engineers, data scientists, and other experts working together on new concepts, organisations can bring new products and services to market faster and more efficiently.

At The Scalers we help our partner recruit elite engineers, top-tier data scientists, business researchers, business analysts, and technical specialists that can work together on new concepts. And we achieve this through a proven recruitment process that ensure our partner’s developers have the required skills and cultural fit for their organisations.

Launch Your Store and Products Sky High

A successful product launch is very important to help ensure the future success of your online business. This makes product launch day extremely stressful, though exciting too. In order to make it less stressful, it’s helpful to know how to have the best possible opening day for your online store.

Before even creating your products, make sure that you understand who you want your target audience to be. These are the people you will be spending most of your time advertising to and who you want to buy your products. For example, if you want to market baby clothing, then your target audience will be parents, namely women. Build up your website and your advertising with this target audience in mind; try to advertise in sites where potential consumers would be and create articles, blogs, and email that will appeal to your audience. When you have this base to work from, you’ll find that a lot of your stress associated with the first day of your store is alleviated.

The product launch day is actually the culmination of a few weeks of work leading up to the actual day. This time should be spent advertising the opening day of your store through things like blogs, social media sites like Facebook, email, and banner advertisements. Have advertisements that are enticing, but not demanding and leave people wanting more and wondering when it’s coming. If you or someone you can hire can make a product trailer movie, do it and spread it around. Trailers are a good way to get lots of people wondering what’s going and when they can get in on it. If you can manage it, see if you can get a spot on a radio, television and/or the newspaper; the more advertising the better.

Pick your launch day carefully. Early weekend-Friday or Saturday-is the best time because people are feeling more relaxed at home and are more willing to give new sites a try. Monday mornings are statistically not as good because people are too busy rushing off to work to bother going online much. Choosing the right day will go a long way towards making or breaking the success of your opening day.

Product launch day is a nerve wracking and exciting day. Whether you are opening your store with your product or simply introducing a new product, it’s important to do it correctly so that your product will be successful and sell well.

Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths -

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.