Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.