Affiliate Marketing or Product Owner – What’s The Better Option?

What are the advantages and disadvantages of launching your Internet marketing career as an affiliate versus a product owner?As an affiliate marketer, you do not have to worry about creating a product or bear the costs of setting up the systems necessary for the business. These include shopping carts, list-building, design and copy writing. You just have to focus on the marketing – drive targeted traffic to a site and earn a handsome commission for each sale. The best money in the world? It is mostly true.The downside however is that you do not have control of the product itself. You are at times at the mercy of the product owners. And you face tremendous competition from other affiliates like yourself.You also do not have any say over the sales copy or extra incentives. And if the product owner botches the after sales service, you get equal share of the blame usually. After all, you referred the sale.But the product owner doesn’t have it all that easy either. You are tied to the entire product cycle from start to end. You are solely responsible for the idea, the product, the costs of production and just about everything there is in the product chain.And you need to successfully recruit an army of affiliates to promote your product for you. That usually entails creating the toolkits your affiliates will need to promote your product well.The upside is as a product owner, you retain the ability to tweak your sales process and improve conversions. This naturally leads to more money for you.All these begs the question, “Is one better than the other?” The answer can be found with keen observation. Do you see any established and successful marketers who are purely affiliate marketers? More often than not, they employ a combination of both strategies in their business.The trick really is to be a product owner. Then build both a strong affiliate team and customer base. You can always offer them affiliate products in the backend or as a cross sell. It works like a charm each time.

Launch Your Store and Products Sky High

A successful product launch is very important to help ensure the future success of your online business. This makes product launch day extremely stressful, though exciting too. In order to make it less stressful, it’s helpful to know how to have the best possible opening day for your online store.

Before even creating your products, make sure that you understand who you want your target audience to be. These are the people you will be spending most of your time advertising to and who you want to buy your products. For example, if you want to market baby clothing, then your target audience will be parents, namely women. Build up your website and your advertising with this target audience in mind; try to advertise in sites where potential consumers would be and create articles, blogs, and email that will appeal to your audience. When you have this base to work from, you’ll find that a lot of your stress associated with the first day of your store is alleviated.

The product launch day is actually the culmination of a few weeks of work leading up to the actual day. This time should be spent advertising the opening day of your store through things like blogs, social media sites like Facebook, email, and banner advertisements. Have advertisements that are enticing, but not demanding and leave people wanting more and wondering when it’s coming. If you or someone you can hire can make a product trailer movie, do it and spread it around. Trailers are a good way to get lots of people wondering what’s going and when they can get in on it. If you can manage it, see if you can get a spot on a radio, television and/or the newspaper; the more advertising the better.

Pick your launch day carefully. Early weekend-Friday or Saturday-is the best time because people are feeling more relaxed at home and are more willing to give new sites a try. Monday mornings are statistically not as good because people are too busy rushing off to work to bother going online much. Choosing the right day will go a long way towards making or breaking the success of your opening day.

Product launch day is a nerve wracking and exciting day. Whether you are opening your store with your product or simply introducing a new product, it’s important to do it correctly so that your product will be successful and sell well.

The challenges of software outsourcing

Are you looking to outsource your software development needs? You’re not alone – the global software outsourcing market is valued at over [$92.5 billion] But with such a massive industry comes a host of hidden costs and unexpected challenges. Sure, cost reduction is a big motivator for outsourcing, but what about the hurdles you might encounter?

Let’s take a deep dive into the common pitfalls of outsourcing and offer dynamic solutions to help you overcome them. We’ll also show you why offshore development may be the answer you’ve been looking for.

Outsourcing vs offshoring
Outsourcing – yes, the operational costs are relatively low, but hiring contractors for one-off projects through third parties can be a headache.

Offshoring is the key to achieving long-term goals with committed staff and highly skilled software engineers. But let’s face it; the cost can be a concern.

The common problems with outsourcing
Quantity over quality
Looking to outsource to save on costs? The trade-off may not always be worth it. With outsourced engineers juggling multiple clients, quality can suffer, and their priorities may not align with yours. The result? A project that only partially reflects your company’s vision or needs.

A lack of control over ‘your’ team
Third-party vendors often hire independent contractors outside your team, making it challenging to oversee their work and communicate with your internal team. Keep your projects on track and maintain communication by choosing a more reliable solution.

Undisclosed and hidden costs
Don’t let hidden expenses sabotage your software outsourcing plans. While outsourcing can save on employment costs, be wary of hidden fees that can impact the quality of your software. Cutting corners with your budget can ultimately result in lower-quality software and missed deadlines.

Data loss and theft
Outsourcing software development can be a double-edged sword. While it can help reduce costs and expand your team’s capabilities, it also poses risks such as data loss, cybersecurity threats, and intellectual property theft. Protecting sensitive data and ensuring that your team has proper security measures is crucial to prevent any breaches.

Cultural differences
When working with an outsourced team, it’s important to remember that they’re temporary workers who may not fully understand your company’s values or way of doing things. Bridging the culture gap between your internal and external teams can be tricky, but it’s important for successful collaboration.

Legal disputes
It’s not always a lack of technical skills that causes disagreements – often, communication issues get in the way. To ensure your software meets contract requirements, your developers need strong English skills to clearly articulate their work’s scope. Don’t overlook the importance of effective communication in software development – it’s crucial for project success.

Why is offshore development different?
Offshoring prioritises team culture over cost, letting your company’s individuality flourish. This model can provide numerous benefits, including access to a larger pool of skilled professionals, lower labour costs, increased flexibility in staffing resources, and the ability to scale up or down as needed. Additionally, offshoring allows your company to focus on the core competencies while leaving other tasks to specialised professionals.

Trustworthy offshore partners like The Scalers are transparent about costs, handle legal and administrative duties, and ensure their culture aligns with yours.With access to top-tier tech specialists, they can manage screening on your behalf and prioritise security with state-of-the-art firewalls, anti-virus and anti-spyware defences, and regular software updates. Don’t settle for less – partner with the right offshore team to take your business to new heights!

Key takeaways to keep in mind:
Offshoring can solve many issues outsourcing can’t
In-house developers are involved in offshoring and work solely for your business
Offshore developers are committed to your company’s success and fully align with your mission and projects
A reliable offshore partner will oversee recruitment with an established method, manage your operations and HR functions, and assist you in expanding