Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker ‘s Product Launch Formula (PLF)?

A: I wouldn’t say that this is “mandatory”, but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.

Five Website Design Errors to Avoid Before a Website Launch

It will take me 0.05 seconds to form an opinion about your site. And 94 out of 100 such decisions are design-based, as revealed in a Northumbria and Sheffield University research. Unquestionably, snap decisions define a good deal of online user behavior.

A website design is never complete. You have to debug and recheck regularly to keep it on target. However, some design mistakes can cause much harm to credibility and business, if not rectified before you launch your website.

User Experience (UX) Design Mistakes

As per KoMarketing usability report, 86% visitors want easy access to information about the products and services on a website. If need to know isn’t met with proper usability, your site’s reputation will suffer.

You must control the amount of information on each web page. They need to be in concise pockets, linked to other content/pages in a context.

Check for link repetition. Remove any broken ones. If there is a search bar, make sure that it produces adequate results. Make your home button readily seen. 36% of visitors try clicking on the website logo to get back.

If your site features microsites or subsites, ensure that the user has a way to get back to you. Don’t leave visitors stranded on an orphan page.

Lack of Clarity

If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?

The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.

Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;

Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup

Over-Simplicity in Design

If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.

Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can lead to boring colors, basic text, handicapped usability, and a generic website.

There’s a fine line between the two outcomes.

The ultimate design goal is clarity. While simplification helps this objective, overdoing it may stifle creativity and reduce the visitor’s inspiration to stay.

Weak/Absent Responsive Design

Of the total time a person spends online, mobile users account for 71% in the USA & China, 61% in the UK, and 91% in Indonesia. 52% of them refuse to engage with companies whose websites exhibit poor optimization for small screens.

Responsive web page design allows flexible viewing, hassle-free, and quick usage.

It offers you easier analytic reports, lower bounce rates, enhanced conversion rates, and some cost-cutting. Also, 80% of mobile phone searches about local businesses convert.

While mobile-friendliness isn’t an official Google ranking factor for websites yet, it has become a crucial element when the search engines consider web pages’ efficiency.

Non-Scannable Text Organisation

HubSpot research reveals that 43% of visitors skim through the content. If it fails to seize their attention, they bounce.

Also, easily scannable content boosts readability by 47%. Needless to say, the visitor must be able to skim through your content, be it for a blog post or a web page.

Avoid long, cluttered paragraphs. Use bullets. Use the white space to your advantage. Use Bold and Italics with moderation.

You need winning section headers. Use subheadings. Aim for a bite-sized chunk of content. Using images and videos in context help by breaking your text. They help a user grab the point quickly.

Don’t Delay the Launch Chasing After the Perfect Website Design

Your site must appropriately emphasize its objective, be user-centric and detailed. If you find your web pages lacking in more than half of the factors I mentioned earlier, halt the launch and think about alterations.

However, there is no point chasing the most flawless look & feel. With times, audience accumulation, and overall purpose, new issues in web designing will always crop up.

Keep an eye on the trends while you try not to make common website mistakes, and you’ll witness decent results in no time.

New Equity Release Lender More2Life Launches New Products

Signs that the equity release market is beginning to spark into life again, can be evidenced by the re-emergence of a former lender in the market.

More2Life have joined forces with annuity specialist Partnership assurance to re-launch their impaired life roll-up lifetime mortgage plan.

Incorporating an impaired life facility & protected equity guarantee, the More2Life equity release plan can be seen to be opening a niche market for itself. The impaired life facility means that depending on health & lifestyle, a higher than normal tax free lump sum can be achieved, should serious health issues be present.

The More2Life equity release plan has been designed with three scenario’s in mind: -

1. Enhanced plus – industry leading maximum release, impaired life product

2. Enhanced protected – impaired life plan with ‘protected equity guarantee’

3. Protected plan – older applicants looking for a ‘protected equity guarantee’

Pitching the enhanced plus plan at the maximum release end of the market means that should the applicant qualify on medical grounds, they would have the highest lump sum currently available. This would even surpass the current Aviva Lump Sum Max product, although this would be at the expense of a higher interest rate with More2Life.

The following percentages are the maximum releases available on the Enhanced Plus: -

Age 55 23%

Age 60 28%

Age 65 33%

Age 70 38%

Age 80 48%

Age 90+ 54%

For example, an applicant aged 65 with a property valuation of £250,000 & meeting the underwriting criteria, can release a maximum of £82,500 on the enhanced plus plan.

The interest rate for this product will be 7.49% monthly.

The second product – ‘enhanced protected plan’ is also based on health & lifestyle grounds & again can provide an enhanced lump sum. However, to qualify for this equity release scheme the health situation will not be a serious as the enhanced plus. The interest rate for this plan is lower at 6.99% monthly.

Another feature of this plan is the ‘protected equity guarantee’ which is included & guarantees a percentage of the property for the children/beneficiaries on the eventual sale of the property.

The guarantee works as follows: -

Should the overall facility available be £80,000, yet only £40,000 is taken, then 50% of the final sale value will be protected on sale.

This can be an essential tool for applicants who wish to ensure that a guaranteed inheritance is passed onto their children.

The final option is the ‘protected plan’ which has no impaired life facility, but does include the protected equity guarantee. The interest rate is the same as the enhanced protected at 6.99% monthly.