High Ticket Products – 4 Foundational Principles of High Ticket Marketing

High ticket products can earn you a lot of money if you are able to set up systems in place. But just having systems is not enough if you do not understand the foundational principles of high ticket marketing. There are 4 principles – attraction, permission, relationship, and marketing funnel. Here is a brief overview of each.

1. Attraction marketing: This is the principle of branding yourself as an expert so that you attract your prospects to you instead of searching for them. If you go after prospects trying to sell your products, you are only perceived as a salesman and there is no respect for a salesman. However, if you are giving away information and solutions to your prospects, then they consider you as an expert and go by your recommendations. It becomes easier to sell your products as an expert.

2. Permission marketing: The second principle that goes with the principle or attraction is that of permission. You never sell to your prospect; you only take their permission to offer them useful information. People might refuse your product but they will not refuse free information or solution to their problems. So once you get their permission, you can develop a relationship with them.

3. Relationship building: Why do you need to build a relationship when your intention is only to sell? Those who think like this are very narrow minded. They do not realize that it is far more costly to get a new prospect than it is to maintain them. When you have relationship with hundreds of prospects, then you have a captive set of people to whom you can market your products. You do not need to search for new prospects for every new product you launch. Therefore relationship is important. You build relationship by building trust and you develop trust by giving quality advice.

4. Marketing funnel: People do not buy high ticket products instantly. They need to be sure that you are offering good quality products. Therefore, you need to set up a marketing funnel in order to move prospects to higher levels of trust. Start by offering them information in the form of emails and articles or blog posts. Next tell them about some of the affiliate products you like and get them to buy them. Finally offer them the opportunity to work with you in your business or sell them the high ticket products. The marketing funnel is a proven system of selling high ticket products.

If you learn and apply these 4 principles in your business, you will definitely see an increase in your high ticket sales.