Affiliate Marketing or Product Owner – What’s The Better Option?

What are the advantages and disadvantages of launching your Internet marketing career as an affiliate versus a product owner?As an affiliate marketer, you do not have to worry about creating a product or bear the costs of setting up the systems necessary for the business. These include shopping carts, list-building, design and copy writing. You just have to focus on the marketing – drive targeted traffic to a site and earn a handsome commission for each sale. The best money in the world? It is mostly true.The downside however is that you do not have control of the product itself. You are at times at the mercy of the product owners. And you face tremendous competition from other affiliates like yourself.You also do not have any say over the sales copy or extra incentives. And if the product owner botches the after sales service, you get equal share of the blame usually. After all, you referred the sale.But the product owner doesn’t have it all that easy either. You are tied to the entire product cycle from start to end. You are solely responsible for the idea, the product, the costs of production and just about everything there is in the product chain.And you need to successfully recruit an army of affiliates to promote your product for you. That usually entails creating the toolkits your affiliates will need to promote your product well.The upside is as a product owner, you retain the ability to tweak your sales process and improve conversions. This naturally leads to more money for you.All these begs the question, “Is one better than the other?” The answer can be found with keen observation. Do you see any established and successful marketers who are purely affiliate marketers? More often than not, they employ a combination of both strategies in their business.The trick really is to be a product owner. Then build both a strong affiliate team and customer base. You can always offer them affiliate products in the backend or as a cross sell. It works like a charm each time.