Creative Ideas for Promoting Online Products and Services

There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful.
In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you’d like to promote.

Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers. If you are looking for a handy tool to easily produce such movies – check out the Adobe Captivate tool.
Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called “Extreme Results” described in one of my newsletters.
A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don’t sell products online and can’t offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.
Collectors’ Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.

Special Tie Boxes That Can Help You Launch Your Brands Successfully

Everything about packaging is centered around creativity. Once you get it right the first time, you will achieve all round success in your business. Packaging is one of the factors that distinguishes one particular product from another of the same type. The specially customized tie boxes, with interesting color themes and schemes, have the capacity to attract potential buyers to your product. A lot of companies that are doing well in business today, especially with their sales figures and brand popularity have really invested a lot in their packaging, as well as the product itself. New companies, looking forward to launch their brands in the market, should ensure that the quality of their product’s packaging is worth looking at.

Another wonderful thing about the tie boxes, is the quality of material use for their production. This material, plays a very vital role in its presentation. Leading brands in the market today, have achieved some level of success today, courtesy of the packaging material used, as well as the styling of the box. So for producers that are new to the market, it is very important you take note of this and choose the right packaging for your brand. While there are many individuals out there, claiming to be professionals in the printing business, it is very important for you to make your research carefully, so as to choose the right one for your brands. For the tie boxes, having a nice design is not all that expensive. You can get them customized, with some added features, at a very convenient price. For instance, you can get a beautifully customized box to package your tie as gifts. This can be very amazing, especially when you are sending it as a gift to some one special.

Different men stores, makes use of the customized tie boxes, for branding and also endorsing their attires. You can also use the pop up display tie boxes. These types of boxes, are perfect for showcasing your various collections of ties in a unique way. There are spaces for you to place important accessories like tie clips as well as chains in these boxes, to make them very unique and appealing. You can win the credibility of your customers, when you provide boxes that are specially designed. For businesses that are selling handmade fabric tie packaging boxes, you also have the chance to make your brand stand out with your packaging style. For silk and designers tie, providing beautifully customized tie boxes will nail your target audience.

For wedding, valentines, Christmas and other important celebration, you can use the gift tie boxes to nail your target audience. For those individuals, producers or wholesalers that have large collection of ties and sorting them proves a hassle, using these boxes can be very helpful. You can have different designs of the tie boxes to store them. You can also have a big box, for storing your tie; you can store your casual, official as well as formal tie wears in this size of boxes. Printing companies can customize these boxes for you, into any sizes that you want. They can also use pertinent color tones on each of these boxes, to make them remarkable.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.